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About Wild Unicorns
What the president didn’t address is the tax revenue from betting.
In 2025, Brazil collected almost BRL10 billion ($1.97 billion) in tax revenue from the licensed sector. In the first seven months of this year alone, BRL8.7 billion generated by the activity was delivered to public coffers. The Federal Revenue Service itself estimates that the sector should reach BRL16 billion in revenue during 2026.
Besides revenue collection, another concern is legal and economic. Companies have paid over BRL2.5 billion for licences since the sector’s regulation. Certainly, the end of the activity would lead to litigation to recover the amounts paid and compensation for investments made. Furthermore, the revenue from betting is already included in the Annual Budget Law and the Budget Guidelines Law, which define the priorities for federal government spending.
About Wild Unicorns
The upgrade adds fireworks that celebrate Dorothy’s originally intended exit home, safely heating the air between the seats and the screen as the hot-air balloon lifts off without her. (Sorry, did we really spoil that for you?)
Fire was already in the building. Columns of flame rose during the Wizard’s lion-terrifying chamber scene, and will continue doing so.
Foam fruit has fallen from the rafters since opening night. People take them home and sometimes sell them for $20 a pop on eBay. The upgrade now is that they smell like apples.
About Wild Unicorns
Kalshi, Robinhood, Crypto.com and DraftKings’ own prediction-market operation are all competing for activity around sporting events. Beynon says prediction markets are having a larger effect on valuations than on fundamentals so far.
The existence of a new competitor does not automatically mean sportsbook revenue will collapse. But valuations do not require proof of collapse to fall. A loss of confidence in future growth can be enough.
And now sportsbooks are joining the prediction market race themselves. DraftKings has moved into the market, while Flutter is also developing its presence. That could make prediction markets an additional source of revenue rather than a straightforward threat.
