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With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.
Prediction market operators are on legal losing streaks, confirming that Beynon is onto something when he says the regulatory environment is the biggest risk facing the industry.
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“Inconvenience is not an excuse for inaction.”
According to Entain, the consultation included data that demonstrated 22% of consumers who use unlicensed operators first interacted with them through social media, with 13% via sponsorship.
Therefore, Entain called for the ban to cover online and digital advertising as well as physical.
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Push Gaming has added Flaming Streaks, a 3×3 classic-style slot built around four jackpots and a guaranteed-win bonus round. The release says more about the studio’s segmented output than about the game itself.
The title doesn’t come from Push Gaming’s main studio. It comes from Reel Hot Games, the sub-brand that handles the developer’s fruit, sevens, and Vegas-style output. That distinction matters. It positions Flaming Streaks as a deliberate return to old-school territory rather than a headline release aimed at the high-volatility audience Push Gaming is better known for.
For a studio associated with feature-heavy, high-ceiling slots, a compact throwback with a modest max win reflects a strategy of keeping a lighter, nostalgia-driven strand running alongside its flagship work.