About this app
What is Viking Fall?
As Paul Crisp, Cubeia’s head of marketing, points out: “If the objective is 10% more traffic, for example, how do we measure it?
“We need to establish a baseline, implement the change, measure it and see whether it goes up by 10%. If it only goes up by 1%, maybe we need another iteration because we haven’t fulfilled the objective.”
The next development is increasingly being driven by Cubeia’s customers. Now the company is asking what customers will want to do with AI, Grenstad explains.
What is Viking Fall?
Rather than building a new title from the ground up, the release uses Big Bass Splash 1000 as its base. The franchise’s signature Money symbol collection mechanic stays intact while a seasonal skin gets swapped in.
The headline mechanical difference is a shift in risk profile. This variant runs on a 5×3 grid with 10 paylines at an RTP of 96.50%, and the volatility has been eased to medium against the high-variance base game. That softens the swings while keeping the same top-end potential.
That ceiling stays substantial at 20,000x the bet. It’s reserved for a fully developed free spins round where Fisherman Wilds collect Money symbol values and progressive retriggers push collection multipliers higher.
What is Viking Fall?
The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.
What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.
RubyPlay’s broader licensing footprint and distribution also give Splash Tech access to operators and markets it could not have pursued efficiently alone.
