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“We’re very encouraged with the trajectory of that, but we’re still not where we want to be. But a lot of the work, or some of the work has been done, and we have a lot more planned for the rest of the year. So bear with us. It is happening.”
Bengtsson said the split between casino and sports betting for SunBet was roughly 90% to 10% in favour of casino, with Sun International “under-indexing on sportsbook”.
But Sun International views that as an opportunity, with Bengtsson stating: “We think the market overall is probably somewhere around 35%-40% sportsbook.
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While traditional advantage play—a strategy-driven niche where gamblers use math and timing to tilt the odds—has long fascinated casinos, Hollywood is expanding its lens to include the modern world of slot influencers and casino content creators.
The upcoming indie biopic, titled The Chop, is being written and produced by filmmaker, writer, and stand-up comedian Mike Young through Red Leaf Entertainment. Production is targeted for 2027, though no director, cast, or financing details have been announced.
According to the film’s synopsis, the story traces Morrow as he connects with a group of gamblers whose high-stakes approach to risk begins attracting serious attention on casino floors across Las Vegas. As their reputation grows, Morrow is pushed further into the spotlight, confronting new pressures involving ambition, family, and fame.
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“There should be, in my opinion, a review of the whole ISC or consumption tax framework and find a kind of alignment or a better way to get an income in terms of taxes, but that should be balanced in order to avoid the disruption of businesses and a migration of customers to the illegal market.”
Atucha warns there is a tipping point where higher taxes can undermine channelisation, citing the UK and Germany as important case studies.
“I sometimes wish regulators would look at other cases,” he adds. “I mean, what happened in Germany, what’s happening in the UK.”