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How to play Plenty O Fish
“To this point, sportsbook product creation has largely been guided by a trading department’s ability to profitably price and risk-manage certain bet offers,” Lamb says. “AI trading lifts those limitations, while also enabling that existing human expertise to be leveraged more effectively.”
The 2026 tournament demonstrated why Kambi believes this total integration of AI is necessary. Sportsbooks are no longer built primarily around match results and traditional pre-match markets. Bettors increasingly expect to construct wagers around individual players and specific moments within a game.
The number of Bet Builder bets on the 2026 World Cup doubled compared to the 2022 tournament, with the increase particularly pronounced in-play, where seven times as many live Bet Builders were placed. They accounted for 22% of all live bets, compared with just 3% four years earlier.
What is Plenty O Fish?
It’s happening. The monetary insanity that the world’s central banks have sunk us all into is turning into a wholesale monster. Corporations are actually considering replacing some of the dollars on their balance sheets with a useless digital token called BTC, as a “value preservation” tool.
Uhh…sure. Replacing fiat dollars with BTC for “value preservation” is like speedballing heroin and cocaine as a valuable tool for maintaining emotional balance. Yeah, you’ll be balanced, on average I guess, except you won’t feel that way ever when you’re swinging between wild extremes and your pulse varies from 40 – 200bpm every other minute and you end up in cardiac arrest. But hey, I know, the world has gone completely and utterly mad, so what else is new?
Just the rumors of this had spurred BTC past $58,000 a token, but then whoops, it crashed again by about $10,000 in a matter of minutes. This is what corporate America wants to put on its balance sheets? A pseudo-asset that they won’t even know the value of any given minute? Speedballing by comparison seems quite the mild, conservative habit to engage in. But the BTC crowd certainly has one thing absolutely right. Having extra fiat money on your balance sheet, especially U.S. dollars, at this point in monetary history, is extremely dangerous, even suicidal. Corporations are going to have to get rid of them real soon, because the U.S. dollar is about to completely implode. And with the U.S. dollar, will go every single other fiat currency in the world in real purchasing power terms.
About Plenty O Fish
Hosted by the African iGaming Alliance, the week brought together a range of stakeholders in the African sector.
CEO Peter Kesitilwe recently told iGB he hopes the first Africa Safer Gambling Week will be the beginning of a new era of collaboration that boosts player protection efforts.
“We want Africa Safer Gambling Week to create a platform for ongoing cooperation,” he said.
