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A branded jackpot also gives operators a visible identity across content they did not create, turning third-party games into something closer to their own ecosystem.

“There’s this huge, proven revenue opportunity, but it’s also about continuity of the brand that exists across the whole platform and the whole offering,” Wilson adds.

Even the most flexible technology cannot do all the work itself. Wilson is blunt about what happens when an operator treats an integration as the end of the job.

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Crystal Palace vs. Fulham (12 noon GMT kick-off)

Our tip: Ademola Lookman to score at any time (3/1)

Leicester City vs. Arsenal (12 noon GMT kick-off)

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The venue, to be located directly behind home plate at field level, is projected to debut along with the ballpark in February 2028.

Renowned restaurateur Will Guidara—celebrated for his tenure co-owning New York City’s three Michelin-starred Eleven Madison Park and pioneering the “Unreasonable Hospitality” movement—is spearheading the design.

Hockey fans heading to Vegas Golden Knights games can now partake in way-cheaper stadium eats than the Athletic Club will offer. SMKD (Smoked Meats, Killer Drinks) BBQ has launched an upper-concourse food cart at T-Mobile Arena. Spearheaded by Top Chef Season 7 alumnus and Beat Bobby Flay champ Chef Alex Reznik (in partnership with Ogden Hospitality), the expansion builds on the success of SMKD’s brick-and-mortar location, which opened in November 2025 at 10895 S. Eastern Ave. in Henderson.

Caesars Palace welcomes Barcelona’s SIPS Drinkery House, regarded by many as one of the world’s best bars, for a two-month pop-up at the Vista Cocktail Lounge from Oct. 31 through Dec. 31.